For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it ...

As access to Twitter’s official API continues to evolve, developers are increasingly exploring other ways to gather and work with public tweet data. For those seeking flexibility, cost control, or ...

Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday. Smallthought Systems' Trendly lets ...

SAN FRANCISCO, April 25 (Reuters) - Twitter Inc and Peoplebrowsr Inc, a social media analytics firm, reached a settlement that would allow Peoplebrowsr to continue to buy Twitter's data until the end ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...