Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores ...