"When the lights come up, you think: 'Shit, Im actually inside a studio, not in the woods.' It's mad." This was the wondrous, wide-eyed feedback from one of our creatives after their first experience ...

A massive LED wall displays a stirring scene in which a helmeted actor mounts a prototype electric motorcycle before it appears to speed off down the highway. Meanwhile, a team of advertising company ...

A massive LED wall displays a stirring scene in which a helmeted actor mounts a prototype electric motorcycle before it appears to speed off down the highway. Meanwhile, a team of advertising company ...

Imagination is partnering with Epic Games to create virtual productions that blend the physical and digital world. The filming technique, similar to methods used on Hollywood movies, integrates ...

Given our tech-driven and communication-obsessed culture, it’s highly likely that you’re reading this article while multitasking on your smartphone. But as is the case with so many commodity ...

The future is now, as once unthinkable virtual production becomes de rigueur for cinematic and branded storytelling LED volumes — powered by Unreal or Unity game engines — and AI-assisted workflows ...

FREMONT, Calif.—Disney employed Blackmagic Design’s Ultimatte 12 real-time compositing processors and HyperDeck Studio 4K Pro broadcast decks as part of its massive virtual production workflow for the ...

Sony is introducing a new Virtual Production Tool Set that works with the Sony VENICE, Crystal LED and other HDR-enabled LED walls to improve performance and help solve common virtual production ...

HTC Vive has unveiled the Mars CamTrack, a system designed to put real-world actors into virtual environments Mandalorian-style, at a relatively affordable price. It'll let producers film actors ...

Certain technologies just limp along for years until they crystalize—and then suddenly its potential just explodes in your face. That has happened with virtual television and film production, which ...

Sony’s new Virtual Production Tool Set looks to improve the pre-production process and overhaul on-set workflows with total colour management. Sony is announcing a new Virtual Production Tool Set to ...

Virtual production remains an industry meta trend and Sony, one of the prime movers in the space, has an upgraded versions of its Virtual Production Tool Set due this winter. Sony says it will offer ...