Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

Fewer than half of business leaders say their data strategies -- how data is collected, managed, stored, and accessed -- are completely aligned with their business priorities. That's according to a ...

According to a study from the Software Development Times, only 16% of companies are truly data-driven (meaning data is used to inform business strategy and operations). While there are technical ...

Key Performance Indicators (KPIs) are at the heart of every successful public health program. They serve as benchmarks that help projects measure progress, assess impact, and drive strategic ...

The 2026 housing market will be defined by interest rate scenarios and AI advancements according to Joseph Panebianco. AI Summary In this Q&A, Panebianco shares his take on leveraging data, the 2026 ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

In the May 5, 2021, Creating Data Advantage memo, then Deputy Secretary of Defense Kathleen Hicks states, “Data is essential to preserving military advantage, supporting our people, and serving the ...

What better way to tell a story than through pictures? Especially when the story is about data—not the most vibrant topic to talk about. The first edition of Data, In Deed, a graphic novel, brings to ...

Power requirements for industrial and utility operations change constantly, creating a mismatch with static power solutions. This whitepaper discusses Energy Management as a Service (EMaaS™) and how ...