Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Financial Word of the Day: Hicksian demand refers to the quantity of a good a consumer would purchase after a price change, ...

Explore the top poker books that shape strategy, probability, mindset and long-term decision making, with examples showing ...

Exelon utilities are spending at an accelerated — and unnecessary — pace that pushes rates and profits up,” writes.

With Middle Tennessee still reeling from Winter Storm Fern after nearly two weeks, Republican lawmakers are ready to reshape ...

Rational artificial intelligence sounds simple on paper: build systems that make sensible decisions based on goals, evidence, and logic. Yet ...

Cory Doctorow and Tim Wu explain why the internet failed to live up to its early promise.

Ready for the ultimate in password security? You can build your own uncrackable random generator; all you need is a ...

If it ain’t broke, don’t fix it. But what if it ain’t really working in the first place? That is the question that has long ...

If you are part of the facility staff and you work in maintenance, heeding these danger signs (and resolving the identified ...

Sometimes, we exaggerate the importance of a mistake because doing so makes us feel important, but there are better ways to ...