Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

Jim Berryhill, DecisionLink Chairman of the Board & cofounder, is on a mission to transform customer value into a strategic asset. With the economy on a bit of a wild ride, one of the most important ...

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What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Ultimately, both are important, and operators that consistently boast comparable store sales outperformance, without meaningful differences in build-out costs relative to category peers, tend to see ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Many discussions around ...

A conversation with HBS’s Amy Edmondson and INSEAD’s Mark Mortensen on thinking beyond stock options, bonuses, and remote work privileges. Even in a slowing economy, the battle to attract and retain ...