Does ‘virtue signaling’ pay off for entrepreneurs? We studied 81,799 Airbnb listings to find out Story by Jacob A. Waddingham, Texas State University; Jeff Chandler, University of North Texas ...

So we examined the language used in more than 80,000 Airbnb listings. We found that virtue signaling does move people to pay a premium – but only to a degree.

Virtue-signaling by well-known brands is nothing new. But if we leave the growing culture of corporate virtue-signaling unchecked, it could have profound consequences for society, thanks to those ...

Virtue signaling doesn’t mean doing virtuous things that signal in ways people might notice. Rather, it’s acting like you’re being virtuous when you’re not, seeming instead of being virtuous.

(THE CONVERSATION) The next time you’re searching through Airbnb listings, you may find there’s more to consider than just amenities and price. To stand out from the competition, some Airbnb ...

Virtue signaling in the sharing economy. Airbnb is the largest accommodations provider in the sharing economy, with more than 2 million active U.S. listings.

Behind All The ESG Virtue Signaling, There’s A Real Opportunity For Manufacturers. ByEthan Karp, Contributor. Forbes contributors publish independent expert analyses and insights.