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Marketers are buzzing about the potential of Google's Target CPA bidding, which pairs machine-learning and AI to deliver cutting-edge insights and results. It gathers as many conversions as possible ...

SaaS marketers in the B2B sector have a simple task before them: achieving the best possible return on ad spend (ROAS) for their company. To many marketers, that simply means maximizing the number of ...

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Independent study reveals PPC.co’s adaptive AI models outperform Google’s Smart Bidding by up to 34% in cost-per-acquisition efficiency.

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Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...