By contrast, loyalty programmes are more durable. Loyalty programmes are all about creating an emotional bond between ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Last year, American Eagle, a U.S. clothing company, launched an advertising campaign with 84-year-old Martha Stewart. The move aimed to expand its customer base beyond Gen Z to include parents and ...

Social media algorithms may decide what life stage you slot into, and it's difficult to break out of it.

Evolve Africa has released the inaugural State of Marketing Uganda Report 2025, providing the first data-driven assessment of ...

Proprietary NLP algorithms and multi-source data deliver the industry's most granular view of AI search behavior by ...

OverviewThe global patient handling equipment market is anticipated to grow at a steady CAGR of around 6% over the forecast period, supported by strong demographic trends, growing safety regulations, ...

Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.

Sub-Saharan Africa Pharmaceuticals Market OverviewThe Sub-Saharan Africa (SSA) pharmaceuticals market is emerging as one of the fastest-growing healthcare segments, driven by shifting disease patterns ...

Satisfying the needs of customers is a vital function of marketing and pitching your product at your target market, be it mass or niche, is essential to success.

Talk about the transitions they expect to make in the next 10 to 20 years, and how flexible their financial plan needs to be ...