Google released one-click event tracking in GA4 with two features: "Mark as key event" and "Create key event." Machine learning identifies important site events automatically, eliminating manual setup ...

We don’t need the much-discussed “death of retail” to tell us that consumers are increasingly — often exclusively — interacting with businesses online. When you can no longer see your customers ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

This article was co-authored by George Fox from WearYourBeer. If you run an online store, you know that getting people to your site is only half the battle. While increasing site traffic is always ...

Google today announced a new version of Google Tag Manager with Auto-Event Tracking. This feature essentially means you can now write rules instead of JavaScript and HTML code. Previously, you had to ...

Researchers have developed an Event-triggered asymptotic composite neural tracking control scheme for intelligent vehicles, integrating radial basis function neural networks and a serial-parallel ...