Privacy is something that I have pretty much given up on. Maybe that's why I don't go ballistic (or even mildly nuts) when a store clerk taking my credit card ...

How is it that a simple five-digit ZIP code provides any insight into who you are? After reading my recent article on how stores often ask for our ZIP codes to build marketing profiles, Michael ...

Like it or not, where you decide to live often says a lot about you. You're not totally defined by your zip code, but a website spotted by Reddit seeks to show people what zip codes say about the ...

Recently I wrote an article about why so many stores ask for your ZIP code at check-out. With your name and ZIP they can turn to outside data brokers to learn your address, phone number and email -- ...