Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

Collecting qualitative customer data seems an obvious thing to do yet too many businesses miss doing so. It would help make sense of service experience. While us CRM types love facts and figures, ...

With AlphaSense's intuitive interface led by Generative Search, users get structured, auditable financial data as part of their natural language queries. Critically, as with all AlphaSense research, ...

Forbes contributors publish independent expert analyses and insights. My writing showcases excellence in wealth management. This article is more than 5 years old. "Here's what our research has found: ...

As data applications surge to dominate satellite service revenues, the satcom industry stands at a turning point” says ...

An analyst said the data shows a "notable bifurcation" between income groups.Americans have vastly different views of the ...