With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Retailers are rapidly adopting artificial intelligence and subscription-based models to enhance customer loyalty and drive growth, according to a new study from the University at Buffalo School of ...

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

When it comes to the ultra-rich, weddings aren’t just celebrations of love — they’re grand spectacles meant to stop the world ...

Sweet Magnolias seasons 1-4 are available to stream now on Netflix. Sign up for Netflix from £4.99 a month. Netflix is also ...

The National Football League is going down under! The league announced a multi-year commitment to play regular season games in Australia starting for the first time ever.

Competition for the highest paying remote jobs is greatest in the business development, sales and marketing fields, a Ladders ...

Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

On this episode we interview Jamie Lam, a senior journalism major who is also a student-worker helping to manage social media ...

Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with ...

Whatever you think of the politics around the NFL's decision, one thing's for sure: "End Racism" is better than "Choose Love.

Legal publisher Law Bulletin Media has put its longtime home up for sale, teeing up what could be another ...