Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize ...

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

Retailers are rapidly adopting artificial intelligence and subscription-based models to enhance customer loyalty and drive ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

When it comes to the ultra-rich, weddings aren’t just celebrations of love — they’re grand spectacles meant to stop the world ...

Sweet Magnolias seasons 1-4 are available to stream now on Netflix. Sign up for Netflix from £4.99 a month. Netflix is also ...

The National Football League is going down under! The league announced a multi-year commitment to play regular season games in Australia starting for the first time ever.

From 11 February, work from Linder’s 50-year career goes on display in a major retrospective, Linder: Danger Came Smiling, at the Hayward Gallery in London. A long-overdue survey of the work of a ...

Competition for the highest paying remote jobs is greatest in the business development, sales and marketing fields, a Ladders ...

Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

On this episode we interview Jamie Lam, a senior journalism major who is also a student-worker helping to manage social media ...

Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with ...