Have you ever watched the Super Bowl with a bunch of marketing majors? I have. In college, I was friends with a group of students composed of finance, accountin ...

The local public relations powerhouse, which is disappearing amid a parent company merger between Omnicom and Interpublic, ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. The post Why marketing engagement metrics actually do matter ...

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

When it comes to the ultra-rich, weddings aren’t just celebrations of love — they’re grand spectacles meant to stop the world ...

The National Football League is going down under! The league announced a multi-year commitment to play regular season games in Australia starting for the first time ever.

Competition for the highest paying remote jobs is greatest in the business development, sales and marketing fields, a Ladders ...

Carl’s Jr. is bringing back its racy commercials eight years after vowing to end its suggestive burger campaigns.

On this episode we interview Jamie Lam, a senior journalism major who is also a student-worker helping to manage social media ...

Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with ...

Whatever you think of the politics around the NFL's decision, one thing's for sure: "End Racism" is better than "Choose Love.