For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Spain is looking to secure its dynasty. England eyes a repeat title. Germany and Norway want to prove why they're among the top squads. These are among the top storylines as the UEFA Women's Euro 2025 ...

Five young women are staring anxiously at a laptop. This is the call they’ve long been waiting for. A flurry of mixed emotions takes over as they each learn they have been selected by FIFA for the ...

Welcome to The Radar — Women’s Euros edition. Here at The Athletic, we love detailed analysis, beautiful visuals and using our team of expert writers, tacticians, data analysts and designers to guide ...