Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion.

It is known that Giannis' Zoom Freak shoe line is one of the most popular, comfortable, and pocket-friendly basketball shoes ...

Have you ever found yourself watching a Kentucky basketball game or watching a press conference clip and thought to yourself, ...

Adidas continues to sign some of the most lucrative deals with athletes, including legends from both basketball and soccer. These deals have not only boosted the bank balances of these athletes but ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

Nike socks bring comfort and quality to every step. Designed for all occasions, they offer support, breathability, and durability.

Fool me once, shame on you. Believe it or not, Nico Harrison sending Luka Doncic packing to the Los Angeles wasn’t the worst ...

In an exciting development for fans of both basketball and sneaker culture, the University of Southern California (USC) recently revealed a unique line of Nike DUNK SB sneakers tailored specifically ...

From Andy Warhol to Matthew Barney—the contemporary art world intersects with sports in ways both celebratory and challenging ...

Ready to add a fresh new pair of sneakers to your collection? Nike just slashed the price of their famous Nike Dunks up to 39 ...

If you don't love them, that's okay, of course. But if you do like them, Nike has a deal for you right now. Nike is selling ...

Giannis' new Nike Freak 7 receives an official look. Check our Sneakers news for more upcoming releases and breaking content!