Ally Arrives: Xbox President Sarah Bond Explains New Handhelds Steep Price, Prioritizing ‘Windows Experience’ and Next-Gen Console Plans Heading Into 2026

Xbox president Sarah Bond discusses the release of Xbox's Ally handheld device, including the price set by Asus, and progress ...
Video Games Chronicle

The next Xbox console is a ‘premium’ system which shares some of ‘the thinking’ behind the ROG Xbox Ally, Sarah Bond says

Earlier this month, tech YouTuber Moore’s Law is Dead posted a video showing what he claims to be the main processor for the ...
Pocket Tactics

Microsoft's next console could be inspired by both the ROG Xbox Ally and Steam Deck

In a new interview, Xbox President Sarah Bond reveals that the high price of the Xbox Ally wasn't down to them, as well as ...

Sarah Bond addresses $1,000 price of ROG Ally X: “The price was determined by Asus”

Xbox’s Sarah Bond says Asus set the $1,000 price for the ROG Ally X using market insight, confirming strong sales, with a ...
GameSpot

Xbox President Feels "Really Good" About The $1000 Price Tag For The New ROG Ally Handheld

With strong pre-launch sales, Microsoft says that the price of the Xbox ROG Ally accurately reflects the value provided by the device.

Microsoft's next-gen Xbox sounds like an expensive gaming PC

The next-gen Xbox console is still on the way, despite some thinking that Microsoft may have given up on making its own hardware altogether, with the ...
Dexerto

Xbox boss lifts lid on next-gen Xbox amid rumors of PC & console hybrid

Xbox President Sarah Bond appeared to confirm that the next generation of Microsoft’s platform is likely to be a mix of PC ...
FandomWire

Microsoft Officially Confirms Xbox’s Recent Frenzy of Launches Signals a Faster, Busier Future

Xbox President Sarah Bond reveals the logic behind Microsoft’s bold expansion and confirms a new generation of Xbox is ...