Agency of the Year—look back at more than 50 years of winners
Ad Age awarded its first Agency of the Year in 1974 to Cunningham & Walsh, a Madison Avenue mainstay with a prized roster ...
Men’s March Madness ad inventory is virtually sold out as the live sports market frenzy ...
Media buyers describe continued competition for live sports, including the upcoming March Madness college basketball ...
Why the home is a rich, resilient source of consumer data
A consumer’s home is a consistent data source that connects the worlds of online and offline behavior to bring marketers ...
The top 5 SXSW 2025 brand activations to know about
SXSW 2025 saw a slew of brands erecting pop-up activations that gave the annual festival the feel of an immersive playground, ...
What brands are still getting wrong when working with diverse creators
At Ad Age’s NextGen Marketing Summit, creator Achieng Agutu; Julian Andrew, founder of Talentiish; and Shreya Mukherjee, ...
Diverse media investment grew in 2024—how the war on DEI is changing 2025 market outlooks
Increased competition, changing vocabulary and economic policies are all contributing to a more complex market for ...
5 Gen Z marketing tips from DTC brands
DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...
Creator and influencer trends brand marketers need to know about right now
Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the ...
Watch the newest commercials from Popeyes, Dutch, the NCAA and more
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...
8 creative campaigns to know about today
Among today’s creative highlights, State Farm contrasts Batman and Jason “Bate-man” in a fun new spot; Heinz tries to make dipping chips in ketchup happen; and the National Women’s Soccer League ...
How Samsung is using creators to develop AI smartphone features
CMO Olga Suvorova joins the Marketer’s Brief podcast to discuss how Samsung is using creators to develop AI smartphone features.
What it really means to be an Ad Age A-List winner
Ad Age A-List is here, celebrating the agencies and productions companies that received the highest letter grade possible. And it’s an impressive list, featuring nearly ...