One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...

Publicis Groupe has entered into an agreement to acquire Brazilian influencer marketing agency BR Media Group to expand its ...

Nike and Skims said in a statement they’re working on an “extensive line” of apparel, footwear and accessories together under ...

Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.

The corporate affairs specialist writes about why brands must lean into social impact—or risk irrelevance.

Dove’s “moist” ad from Maximum Effort and Kim Kardashian playing a “Fairy Butt Mother” for Skims.

The agency’s chief strategy officer writes about honing the ability to acknowledge and tell the truth about people and ...

Entries are open for the 2025 Ad Age Small Agency Awards. The one-of-a-kind program celebrates independent agencies with 150 ...

He is survived by his wife and their amazing children. Layla, Luca and Lev Weiss. His loving mother, Marilyn. His dad, Abe, ...

Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving ...

FTC interviews about the pending Omnicom-IPG deal have focused so far on client impact, not brand safety “collusion” impact ...

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...