On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief ...

In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure ...

The automotive industry is navigating one of its most complex periods in decades. Global tariffs, shifting trade policies, and persistent supply chain issues have reshaped the way vehicles are built, ...

The biggest problem for retail CMOs and their marketing and e-commerce teams isn’t vision; it’s execution. When Nike made headlines with its “Why Do It?” campaign, a new take on its iconic “Just Do It ...

What’s in a name? For MS NOW (formerly MSNBC), that’s a loaded question. The origin of the name “MSNBC” dates back to 1996, when Microsoft and the news channel NBC joined forces. Together, Microsoft ...

In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio ...

While AI has us working out the anatomy of the perfect prompt and our social feeds compete for catchy acronyms laying claim to that very finding (my preferred, less catchy one is RTCBRR – role, task, ...

With OpenAI chief Sam Altman reportedly backing brain-tech startup Merge, brain-computer interfaces (BCIs) have moved from niche experiment to a race between two of Silicon Valley’s most powerful ...

In the last year, the pandemic has forced businesses to rethink everything. Companies have scrambled to figure out how — and even whether — to move forward. We all watched as talk of a “return to ...

The next big advantage in adtech isn’t a new channel, a smarter bid algorithm or another “AI-powered” dashboard. It’s the ability to connect every consumer touchpoint into one seamless, continuous ...

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...