We also announced Peak Points, a new product built with Gemini that identifies the most meaningful, or “peak,” moments within YouTube’s popular content to place your brand where audiences are the most ...

Explore all the ways YouTube is empowering creators and making our platform the best place to create, period.

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

As 2024 draws to a close, the team is releasing its latest report, which takes a close look at the end-of-year lists across 12 countries. These lists, which include Trending Topics, Top Creators, ...

Discover everything that is happening at YouTube, from the latest news and events, to the most recent announcements and platform updates.

For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...

The world moves quickly and our policies need to keep up. That’s why we regularly review our policies to make sure that — similar to the laws that govern civil society — they reflect the changes that ...

A new era of entertainment was on display tonight at Brandcast, live from Lincoln Center. Creators are the new must-see TV, and viewers are seeking out platforms where they can be 24/7 fans. YouTube ...

At YouTube, we're taking the lessons of 2020 into the new year. We’re focused on delivering on our key priorities: growing the creator economy, living up to our responsibilities, helping people learn ...

YouTube took this creativity one step further by making a big bet: we decided to share revenue with creators. Since then, the growth of the creator economy has been incredible. More people created ...

Coming soon to a TV near you … Shorts! Starting today, viewers will be able to enjoy these bright bursts of video (60 seconds or less) on the big screen at home. While expanding Shorts to TV may seem ...

At YouTube, we strive to be a place where creators of all sizes and backgrounds can find and share their voice. To ensure that YouTube promotes respectful interactions between viewers and creators, we ...