The research reveals concerns about the ethical use of data, priority on customer retention, and tactics to build emotional ...

YAAP Digital's Arshad Zaheer shares data-led insights and a roadmap for those looking to harness influencer marketing’s true ...

Souad Merheb, GM at Teeb Made, part of The Bold Group, shares lessons learned along 'a path that was never linear'.

Prospect's Maya Tayara discusses the shifting landscape of media consumption, and the importance of teamwork and ...

Rory McEntee will lead the brand’s marketing initiatives and strategic communications, focusing on creative, disruptive and ...

In this Industry Snapshot, Boopin's Razmik Kalaidjian talks about the major shifts in media strategies, trust and being bold.

StickyGinger will support Marks & Spencer in enhancing its brand positioning and market presence across the GCC.

Hearts & Science MENA's Aisha Ali writes on tackling challenges within the industry through collaboration, mentorship and more.

In a world obsessed with data and algorithms, has creativity taken a backseat? Here's what industry experts have to say.

JWI's Charli Wright shares insights on redefining the creative agency experience and what it takes to cut through the noise ...

Cheil MEA's Sanjay Bhatia says that consumers crave personalisation that feels natural, intuitive and effortless.

Fusion5's Ramy Mouganie emphasises that teamwork within an agency is of pinnacle importance for effective client-servicing.