Supply chain leaders must address the most pressing disruptions within the volatile landscape or risk falling behind. From geopolitical shifts and tariffs to labor shortages, consumer goods companies ...
The clothing brand is seeing benefits from AI-enabled product lifecycle management.
The review focuses on Coty’s $1.2 billion revenue mass color cosmetics business, which includes brands such as CoverGirl, Rimmel, Sally Hansen and Max Factor.
Unilever Unilever’s CEO Fernando Fernandez said that while the wider macroeconomic uncertainty will pose some risk and challenges to consumer confidence, the company has a robust and resilient ...
The company will invest in automation to become more digitalized, enabling faster decision-making and driving speed in go-to-market strategies. The company is participating in an early pilot that ...
Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth.
The company is working on digitizing its operations on a global scale, with research and development seeing significant transformation. In Shanghai, for example, Licht said the company’s new R&D ...
Allison detailed how Tractor Supply is developing agentic AI models to explore automating some manual organizational processes, such as help desk calls and repetitive processes in accounting. Harding ...
The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...
Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space.
Learn how CPGs like Mars, Unilever, PepsiCo, and General Mills are scaling AI across marketing, supply chain, and customer engagement to build unified platforms, improve governance, and empower teams ...
Back in 2016, when Mondelez International wanted to start selling to Chinese consumers, the CPG company knew it needed a strong partner in the region. Rather than investing time and money into ...
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