When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson ...

The ecommerce industry is in a state of rapid change, and business leaders are always looking for ways to add flexibility and ...

Artificial intelligence (AI) is leading a paradigm shift in the business functions of companies across industries. With the ...

The most successful brands don’t just collect data; they use it to make smarter decisions. Analytics aren’t worth much if you don’t leverage them to drive ...

Lance Walker, Former CEO of Loyalty NZ The dictionary defines the verb engage as: involving a person or their attention ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Pricing on Amazon is anything but static; it’s a dynamic battlefield where staying competitive requires constant adjustments. For sellers aiming to grow and ...

Key Takeaways Beat competitors by offering subscription plans that adapt to each customer's unique needs and spending habits.

You’ve successfully executed your social media marketing strategy, but how can you assess the effectiveness of your strategy?

The rapid acceleration of ecommerce means the traditional customer journey is no longer linear. There are several ...

Key Takeaways Gain an edge by using technology to automate global employment processes, reducing errors and saving time. Implement digital solutions to ...

Key Takeaways Personalize offers to make customers feel special, so they'll choose you over competitors. Use customer data to ...