Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Improving customer retention benefits businesses – but despite this, few organisations seem to have mastered the art of keeping a customer. Brands obsess over metrics, tracking clicks, churn rates, ...

Companies that sell business-to-business (B2B) can often find it challenging to market what they offer in a way that excites and engages. However, over the past few years, many marketers have pushed ...

Image: Shutterstock Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

An imbalance between acquisition and retention Mike Hall, Head of Retention, Medialab: The elephant in the room for customer engagement is the imbalance between acquisition and retention. Too many ...

Typically, receiving a Net Promoter Score depends on the customer taking the time to complete a survey; however, CVS Health is using its huge quantities of data to create predictive NPS, using the ...

Join us at our next event, 11 September We’re looking forward to hosting our September meet-up for senior leaders in digital, marketing, ecommerce and L&D. Connect & kickstart – network over breakfast ...