From safer cars to rare disease breakthroughs, synthetic datasets promise big wins, but new laws and ethical red lines are ...

Conduct truly multi-modal research with iMotions. Find your medical and research grade equipment here which integrates with iMotions Lab and allows for effortless data synchronization and analysis.

The 5-day iMotions Academy is tailored to provide value to researchers across a range of industries or academic fields. The training is ideally suited for those who have beginner or intermediate ...

Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...

Welcome to iMotions Services, your premier partner in cutting-edge human behavior research. Whether you’re looking to harness the power of advanced research methodologies without the need to invest in ...

Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Many educators pursue careers in academia, hoping to engage and inspire the next generation. With iMotions Education, undergraduate lecturers have been able to increase enrollment and engagement with ...

iMotions EduLabs are a fusion of our “Education” and “Laboratory” solutions and stand for a symbiotic relationship between cutting-edge technology and academic exploration. Academia is under pressure ...

The recent ESOMAR Congress was illuminating on the number of topics – but particularly regarding how far the commercial research industry has already come in the adoption of Generative AI technology.

This paper aims to examine the influence of information load and brand familiarity on consumer preferences, attention and cognitive processes in the context of smartphone product decision-making.