Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

As the holiday season approaches, Canadian marketers face a high-stakes challenge. Holiday timelines are shorter, budgets are ...

Nielsen has launched the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the ...

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

Social media influence is often used to sell products, promote brands, and boost the careers of content creators. But a growing group of Indigenous creators are redefining what it means to be a TikTok ...

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new ...

Every story has two sides, and often, the truth lies somewhere in between. For any business, profitability is crucial for sustainability. To achieve lasting success, adaptation to evolving market ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

Today’s consumer is overwhelmed and spoiled by choice and convenience. As digital-first companies increasingly attract consumers, promising great experiences in industries that have traditionally been ...

Google officially rolled out AI Mode in Search this week, marking its debut in Canada. Using Gemini 2.5, AI Mode brings advanced reasoning, multimodal capabilities, and deeper web exploration to help ...

Legacy brands don’t always get credit for being bold, but Maple Leaf Foods is proving that even a household name can shake things up. In a competitive food landscape where gimmicks, greenwashing, and ...

The marketing industry is characterized by its fast-paced and ever-evolving nature, with trends and technologies constantly shifting. A telling sign of this growth in Canada is the rise of marketing, ...