Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered ...

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of ...

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them.

Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, “In recent weeks, executives from Chinese ...

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution ...

We’ve updated this article with responses from Apollo.io and G2. LinkedIn is one of the best sources of data available for B2B sellers, but the Microsoft-owned platform is known for not making money ...

AI agents are changing the game for business in general and marketing in particular. While they bring automation and efficiency to a new level, they require strong governance. As AI agents get smarter ...

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad ...

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you — welcome series, abandoned carts, nurturing sequences, anniversary triggers — the list ...

Please note that your conversations will be recorded. AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer ...

Jennifer Brussow, Ph.D., is the Director of Data Science at Terakeet, the leading strategic partner for predictive and scalable online brand management programs for global brands. With a demonstrated ...

Rodolphe Dougoud is a consulting manager at fifty-five, a global martech consultancy, with a singular focus: turning data into actionable insights that drive business growth. His diverse experience in ...