Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly — but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream ...

Every vendor right now is selling a version of the same dream: AI agents that automate campaign execution, write content, optimize performance and orchestrate entire workflows while you sleep.

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.

Your B2B click-through rate (CTR) is a key metric, yet it’s often overlooked because clicks are challenging to earn. The problem? People often get hyper-focused on impressions—but clicks are what ...

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with ...

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to ...

A brand I worked with once thought scaling content was as simple as doubling output. They rolled out AI tools, hired more freelancers and set higher publishing targets. On paper, it looked like a win.