Marketing management news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide ...

Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly — but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to ...

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the ...

If you’re not making the most of the latest AI marketing tools then you’re at serious risk of being left behind by your competition. Because here’s the thing, according to an industry poll performed ...

Account-based marketing (ABM) is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. ABM is effective in aligning sales and marketing ...

MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals. These professionals use martech ...

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of ...

Customer experience news, information, and how-to guides. Learn how marketers are focusing on building great CX and Customer Experiences.

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, ...