Brands no longer have to be embodied by living representatives and logos. More and more businesses are using virtual ...

Catherine Gracia is a digital content strategist and tech writer at Pixel Glume, where she explores the intersection of emerging technologies and brand innovation. With a keen focus on mobile apps, ...

As technology advances daily, artificial intelligence (AI) transforms digital marketing by offering new ways for businesses to reach and engage with their customers. In 2025, AI is no longer be just a ...

Social Media connects billions of people across the globe every day, while advances in technology continue to shape the way we share or receive information. By combining social media with emerging ...

Non-fungible tokens (NFTs) exploded into public awareness with headlines about million-dollar digital art and collectible assets. But beyond the hype, businesses began exploring how NFTs might fit ...

Think Truth Social is just politics? Think again. It might be your brand’s next best move. Launched in 2022, the platform initially served as a platform for open, uncensored speech. But it’s quickly ...

If you’re like me, trying to stay afloat in the fast-moving ocean of social media trends, you know it feels like every time you finally master something, a new wave knocks you over; looking at you, ...

Before you make or edit your Facebook Profile page, make a clear mission statement for your marketing strategy. Your mission will guide your marketing efforts on Facebook and also explain what your ...

Social Media is a natural habitat for Gen Z, the first generation born into the digital age. According to recent research by the market research agency Opeepl, 81% of 15- to 27-year-olds have recently ...

Getting your website noticed can feel like a daunting task. There are lots of digital marketing options out there, and SEO (Search Engine Optimisation) is essential. It’s a long-term growth strategy ...

Bitcoin and other crypto currencies have been all the rage since Donald J. Trump won the US presidential election last month. Trump has also appointed the world’s richest man Elon Musk to a new role ...

Many creatives gravitate towards the planning phase of creative strategy. There is a certain allure that comes with thinking of a winning ad—channeling your inner Don Draper to create something that ...