Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging Christmas classic movies.

A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.

At the top of the scale, there is no negotiation - your film cannot have been screened online before its festival run. Cannes, Berlin, Venice, and Sundance all reject feature films that have been ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

I saw Jurassic Park: Rebirth in my local cinema this weekend and I’m annoyed. Now, I know what you’re thinking - How can they possibly justify that title, given that: Of the nine featured dinosaurs, ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

Over the past few years, more people have reached out asking some version of the same question: Are movies becoming too woke? Some want proof that diversity and progressive themes deliver stronger box ...

Cannes 2025 was not a washout. The Croisette was crowded, the sun came out, and over 15,000 industry professionals turned up. But something has shifted. I believe that we will look back at 2025 as an ...

When a lead character dies, it often serves as the emotional or thematic climax of the movie. Their death may be redemptive (Gladiator), shocking (Psycho), inevitable (Titanic), symbolic (Children of ...

Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...