As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...

TTD shared new OpenAds features that let publishers evaluate whether it's running a fair auction. But tension between TTD and ...

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI ...

That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

Scope3's Anne Coghlan on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating ...