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Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...
Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according ...
Where would the New York Times be without its recipes?; Cannes Lions deals with controversy; and Netflix wants to get ultra-personal with its ads.
The demise in recent years of legacy DSPs is not a glitch in the matrix; it’s a business model failure, leaving SSPs and ...
Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...
Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.
Whatever your take on the FTC’s conditional approval of the Omnicom/IPG deal, one thing’s clear: Ferguson is being more ...
Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.
A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends ...