The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...

That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, ...

TTD shared new OpenAds features that let publishers evaluate whether it's running a fair auction. But tension between TTD and ...