Notably, brands that dedicate at least 30% of their media spend to brand-building efforts consistently achieve the highest return." ...

Commercial Radio & Audio (CRA) has used its annual audio showcase event HEARD to announce the launch of a unified digital audio ID. The CRA Audio ID will simplify the way marketers buy digital audio ...

The key is creative fluency – ads that forge emotional connections, are memorable, and tied to a brand through effective ...

Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media ...

Renee Gangemi and Kate Thompson have launched Lumme (pronounced L-uu-m), a marketing approach designed to solve the challenge ...

Independent media consultancy Media Words has unveiled a campaign for BIC Australia to encourage Aussie shavers to try its ...

Australian music label One Day will partner with creative innovation company R/GA Australia to develop the brand’s strategy ...

GroupM media agency Wavemaker has lost the local account for streaming company Netflix, AdNews can reveal. The pitch was launched last year, the shortlist said to include Wavemaker, Initiative, ...

Independent B-Corp and full-service creative agency Paper Moose has appointed Jazz Twemlow as senior creative copywriter, after a four year break. Starting in stand-up, Twemlow wracked up writing ...

Super Bowl ads largely played it safe, relying on humour, nostalgia and celebrity appearances to appeal to a broad audience.” ...

Online beauty store Adore Beauty has signed a partnership with retail media tech platform Zitcha, allowing the retailer’s ...

"In a sea of strategy jargon and bullshit, Matt is a weapon, loved by clients and creatives in equal measure.” ...