Commerce remains one of the most profitable verticals for in-app traffic promotion. For those who prefer direct traffic ...

App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive ...

A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...

As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can't wait to welcome you to App Promotion Summit ...

The start of a new year often sparks thoughts about the future and what it might bring. It’s also a time of intense preparation: crafting budget plans, scheduling campaigns, and strategizing for ...

TikTok has reclaimed its crown as the world's most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race ...

A new chatbot from Chinese AI lab DeepSeek sent shockwaves through the market in January, due to its ability to perform mathematics, coding and reasoning at a similar level to ChatGPT and other ...

WeChat was launched in 2011 as Weixin, Mandarin for ‘micro-message’. As the name suggests, it originally functioned as a simple messenger app, a Chinese equivalent to WhatsApp in essence. WeChat was ...

In 2011, indie game studio Tiny Speck launched Glitch, an anti-combat MMO which failed to gain any interest. Due to the team being located in three locations, it built an instant-messenger during ...