Featuring the ABBY Awards with new categories, this year’s edition will offer a fresh immersive ‘Goafest Village’ experience.

The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to CRISIL ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B ...

With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, ...

When Resh Sidhu attended Snap’s first India Developer Day last year, she didn’t know what to expect. What she found was a ...

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, ...

Our weekly roundup of the latest appointments and account wins news from Salt Brand Solutions, Montreux Festival 2025, ...

Articles written by Mrityunjay Kumar ...

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...

Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among ...

Given the rigidity and siloed nature of traditional martech tools, marketers must embrace AI agents to make their martech ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...