A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they ...

Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, ...

With high-octane drama, a cinematic chase, and a sprinkle of SRK’s signature swagger, the film is engineered for impact. It’s ...

The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a ...

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

E-commerce furniture and home décor company, Pepperfry, has launched its latest mattress brand, Clouddio, with the new ...

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says ...