WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

Frances Ralston-Good, the global chief operating officer of EssenceMediacom, has left the agency. Her departure this month ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have led to billions in wasted ad dollars. An estimate on ad spend lost to ...

Lloyds Bank has launched a social campaign to encourage women to invest. “Don’t get mad, get investing”, created by Ogilvy One UK, is based on the statistic that men invest £567bn more than women.

Heineken has extended its global media relationship with Dentsu following a closed internal process. Dentsu has been working ...

Columbia University interim president Katrina Armstrong outlined the principles that guide her Wednesday, noting she supports ...

Women are increasingly using Reddit to share information about their health, according to a study published Friday afternoon.

Programmatic can be a black box. The recently released Adalytics report alleges that major advertisers had their programmatic ...

While being a solopreneur certainly has its appeal and there are numerous upsides, it can also feel isolating at times.

In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...

Collective headcount across the “big six” holding companies fell by 1.6% in 2024, the first drop since the pandemic hit in ...