While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

This free, community-style Super Bowl watch party, dubbed FanFest, was created by Verizon and premiered this year in 30 NFL ...

Taika Waititi brought his signature humor and heart, delivering two of the most anticipated Super Bowl commercials. Directed ...

The spot “is a clear violation” of the FDCA, “which requires that advertising for prescription drugs — including compounded ...

Brands drop millions chasing the title of “most memorable Big Game ad,” and for decades, the playbook has been simple: hire a ...

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

NEW ORLEANS: Tubi was the most-talked-about brand on social media during Super Bowl LIX on Sunday, according to social media management and analytics provider Sprout Social.

Here are a few of Super Bowl LIX’s most patriotic ads. Bud Light’s 60-second spot joins comedian and actor Shane Gillis, music artist Post Malone and Hall of Fame quarterback Peyton Manning as they ...

In its See Your Risks campaign, Bayer takes aim at denial among millennials and Gen Xers when it comes to heart disease. To younger generations, heart disease may seem like a far-away risk relegated ...

Tim Hortons began working with PHD as its media agency in early January. “Their first gift to us was, ‘Hey, we've got a couple of opportunities for the Super Bowl for you guys,” said Bagozzi. That, ...

In recognition of the fact that women athletes are often “damned if they do and damned if they don’t“ in a world that judges ...