Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.

Passion Points are the activities that get people excited! This is the stuff Americans get fired up about and the places in which they invest their time, money, and attention. In other words, Passion ...