Little Black Book, LBB’s April Summers and Cossette Vancouver’s Michael Pal discuss how this new campaign for Curling Canada reframes an entire narrative around the women’s sport ...
Little Black Book, Jody Elston urged marketers to balance “radical consistency” in purpose with ambitious expression, Tom Loudon reports ...
T&P and TBWA\MCR are the big winners in Ocean Outdoor ’s annual Digital Creative Competition which seeks bold original ideas in Digital Out of Home (DOOH). Both agencies lifted Gold for concepts ...
The first campaign aims to build relevance among 25-34 year old drivers who are less familiar with the brand, leading with relatable snapshots of everyday British life that get people pondering the ...
Little Black Book, Recognition underscores the company's sustained standard of execution in commercial production across its recent body of work ...
McDonald's India has unveiled its bold, new advertising campaign - 'You Said It. We Made It’, for the recently launched ‘Big Yummy Burgers’, transforming actual customer feedback into an exciting menu ...
Biscuit Filmworks has welcomed Freddie Waters to its directing roster for global representation. Freddie is a filmmaker renowned for crafting cinematic, performance-led films. A born-and-bred Londoner ...
Never forget why you started I think a lot of LIAisons would agree that we left LIA with a spark and a lit flame to go produce some crazy work. As I watched these panels, and witnessed someone who’s ...
Aidan McClure, founder and CCO added, “Like any team, a great creative department is all about shape and balance. I’m excited to see how this lot can get the most out of our creatives and take the ...
This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous fashion, the top-selling sour candy brand secretly stocked select homes with over 20,000 bags of its sour ...
Little Black Book, Acquisition multiplies Dotted Line’s potential by retaining TKA’s full team, expanding capabilities for clients, and positioning the agency for its next decade of growth ...
Dentsu Creative Canada and Dare Foods have broke the rules of grocery store snacking with a playful new national campaign for Breton Simple Goodness. The multi-channel campaign humorously takes on the ...