Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and PGA.

The milestone represents a major validation of the online therapy model that BetterHelp has developed since its founding in ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a ...