Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

Typeface today announced the launch of a new Marketing AI Platform to reimagine the entire content lifecycle with a suite of ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

Papa Johns launched a new platform called “Meet the Makers” dedicated to highlighting its team members and the quality of its ...

The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and PGA.