Globally, creator marketing spend has jumped fivefold in the past five years. Today, our industry is larger than the annual box office takings at cinemas.

This upcoming CMO Summit 2026 will focus on innovative strategies, emerging trends, and best practices that are shaping the ...

For marketers striving to create authentic emotional connections, scent is an incredibly powerful storytelling tool.

By Patrick Whitnall  Picture this scene: a family unboxing the latest trending gift, while mum or dad captures every moment, ready to post a new video to ...

This year’s Black Friday marks a pivotal moment for Australian marketers. It’s the first major retail event where AI investments in content marketing will be put to the test.

Bias in marketing has the capacity to reinforce divisions and stereotypes. Although we can’t eliminate bias entirely, we can take steps to minimise its influence.

By Christopher Dodds If you’ve recently spotted “chatgpt.com” showing up as a session source in Google Analytics, you’re not alone. It’s not a bot anomaly ...

Niche Media, the parent company of Marketing Mag, has delivered some of the country’s most high-profile B2B events over recent decades through its Niche Content Agency division. It’s now on the cusp ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour. Somewhere along the way, we started calling exhaustion “high performance” and ...

Another example of a Google ad you may have seen on free-to-air TV involves a woman holding her phone up to a display case of sunglasses, stating that she has a heart-shaped face and asking which of ...