Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

"If you want to quickly build your personal brand and become a recognized industry expert, media appearances are essential," says Judy Jernudd, founder of Startegic, a branding company in Beverly ...

Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value and to improve their team's productivity, according to recent research from the RAIN ...

Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

Working in B2B marketing, you've probably noticed how search has changed. You may have seen it reflected in decreasing organic traffic to your website. These days, your customers aren't always ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Even the most attractively designed website in the world couldn't lure people into browsing and buying if those people can't find their way around the site's products or content. Poorly organized ...

In today's business environment, budgets are tight, resources are limited, and organizations are forced to cut corners. The directive is to economize in order to increase profitability or just to ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...