The adtech industry is shifting as publishers demand transparent, performance-driven SSP partnerships focused on revenue ...

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase ...

Artificial Intelligence - Has the rise of AI tools coincided with changes in employment levels in the United States?

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

This article explains how B2B marketers can effectively use generative AI while maintaining human oversight, brand alignment, ...

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

"I never considered a difference of opinion in politics, in religion, in philosophy, as cause for withdrawing from a friend." —Thomas Jefferson The other day, a friend of mine put her job and ...

Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development. The report was based on data from a survey conducted ...