In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

Artificial Intelligence - More than one-third of Americans are concerned that artificial intelligence may cause the end of ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

Most Americans say they don't think the government should punish companies for political stances; they also say tech companies should be responsible for removing misleading content, and they affirm ...